One of the most luxurious brand, GUCCI has now started a
restaurant, GUCCI Osteria in Florence. The 5-0-seater restaurant will have
Three-Michelin Star Chef Massiomo Bottura will serve up high-end dishes.
The Italian fashion house, owned by Kering, is not the only
luxury company to foray into food. Another brand LVMH announced late last year
it would open a second branch of its gourmet grocer La Grande Epicerie in
Paris, days before Tiffany’s & Co opened its Blue Box Cafe in New York.
“The big brands are following where their high-spending
clients’ cash is going,” said Fabrizio Pini, professor and joint director of
the International Master in Luxury Management of Milan’s MIP Politecnico